Destination branding to promote tourism sector begins from Lumbini

Kathmandu: Nepal Tourism Board (NTB) has started ‘branding’ to identify Nepal’s tourist destinations.

The board has stated that it started from Lumbini, the birthplace of Gautam Buddha. The board says it has started ‘branding’ Lumbini by combining Lumbini’s art, culture and diversity.

It is said that plans have been made to continue branding other destinations as well. Dr. Dhananjay Regmi, Chief Executive Officer of the Tourism Board, said that the branding was started realizing the need for branding of tourist destinations to understand the destination in a simple and clear way.

According to him, the branding has been started by including the identity and characteristics of the tourist destination.

According to the board, the combination of Lumbini is branded by Japanese architect Kenzo Tange’s architect, Brahmi script, Burmese font and the beautiful garden. Including the natural beauty of Lumbini, the resounding atmosphere of ‘Om Mane Padme Hoon’, Prince Siddhartha’s curly hair, beautiful ancient city and Bodhi tree have been combined in branding.

Similarly, Lumbini’s topography map, natural beauty, pond pond, Ashoka pillar and birds, ancient architects, forests, flora, traditions and scenic environment have been given a place in the ‘branding’, the board said.

According to the board, various colors of chibar worn by monks and nuns have been used in the branding work. After branding, the same message will flow from the books, brochures, bags and audio-visual materials published from there.

Branded for cards, postcards, posters and banners. What color script and logo to use will also be mentioned. Types of branding have been prepared to suit every tourism promotion activity here. Nepal had earlier branded the entire country by creating a brand called ‘Naturally Nepal’.

Like Nepal, Thailand has been branding its country with themes like ‘Imaging Thailand’, India is Incredible India, Malaysia is ‘Malaysia is Turley Asia’. The board is also branding Kirtipur and Pokhara.