Kathmandu: TikTok and the Nepal Tourism Board (NTB) jointly announced a partnership today to promote Nepal’s extraordinary landscapes, cultural heritage, and adventure experiences to a global audience.
The initiative centers on #LifetimeExperiences, a creator-led campaign that will feature a dedicated in-app experience designed to help travelers discover the country’s must-see destinations and hidden gems.
NTB and TikTok will work jointly with both local and globally renowned travel creators, inviting and supporting them to explore Nepal and document their journeys through captivating short-form videos that showcase the country’s beauty and culture to audiences worldwide.
Throughout the campaign, creators will publish content on TikTok, celebrating Nepal’s rich natural beauty and its vibrant cultural heritage, including festivals, arts, cuisine, and community traditions, to help inspire future visitors to the country.
NTB will welcome the visiting creators to Nepal and coordinate in-country travel, hospitality, and expert guidance to ensure meaningful access to destinations and communities across Kathmandu valley and beyond. NTB will also invite notable public figures, artists, and cultural ambassadors to participate in campaign moments and events, amplifying the country’s message to travelers at home and abroad.
To build momentum locally, TikTok will also partner with the NTB to conduct three capacity-building workshops in Nepal for domestic travel content creators, equipping them with practical skills in digital storytelling, audience growth, and brand collaborations.
In parallel, TikTok will also train Nepali small and medium-sized enterprises and tourism operators on how they could effectively use TikTok to showcase their products and services to a wider audience on the platform.
Deepak Raj Joshi, Chief Executive Officer of the Nepal Tourism Board, said: “This partnership marks an exciting new chapter in how we share Nepal’s story with the world. By combining TikTok’s global reach with our country’simmersive and transformative experiences, we are confident that this partnership will inspire more travelers to choose Nepal for their next travel destination.”
Ferdous Mottakin, Head of Public Policy and Government Relations, South Asia at TikTok, said: “As a platform for discovery, TikTok is where a global community comes to find travel inspiration, and authentic recommendations for their next adventure. Nepal offers some of the most awe-inspiring natural landscapes and cultural encounters on the planet and we’re excited to partner with the NTB to showcase the country’s nature, cultural heritage and warm hospitality to the world.”
Rolling out through the remainder of 2025, the collaboration will deliver a steady cadence of creator content on TikTok alongside a dedicated #VisitNepal in-app experience. The partnership will culminate in a #VisitNepal event in Kathmandu later this year, bringing together creators, tourism stakeholders, and cultural representatives to highlight and celebrate Nepal as a tourist destination.